Curata ccs uses machine learning, natural language processing, and artificial intelligence to help marketers discover and publish industry-specific content across marketing channels. Too many companies title their case studies things like insert company name here case study. The following article explores key components need to be included in designing an effective marketing plan. The more visual your marketing case study is, the better. This allows visitors to search by use case, industry, and company size to find the most relevant story to them.
Include a description of the company and some of their results. With customer testimonials the person youre interviewing needs to have well-spoken and thought out responses about your product Buy now Samsung Case Study Marketing
Sometimes you can get them to agree to an anonymous case study. The next section should introduce your product and why your customer went with you. Its easy to digest and different enough that it piques the readers interest. Its okay to use a boilerplate description here. Use company information and stats, outside numbers, and numbers from your customer to round out your marketing case study.
The marketing case study is one of the oldest and most venerable examples of content marketing. While a conclusion is nice, making sure the reader doesnt have to consume more than they need is even better. Example cs2 uses curata ccs to curate articles that answer a variety of faqs, building a robust content program including discussion boards, webinars, and frequent newsletters Samsung Case Study Marketing Buy now
It should introduce you if you havent already. Theyre even more compelling when your claims are supported by data and hard information. They wanted a solution that made content creation easier, found topical subjects in their industry, and enabled them to quickly publish to their website and newsletter. Growing from there, it has developed into a new business, which has made it the worlds largest search engine. For a service-based product, this form of marketing case study proved extremely effective.
If your marketing case study is very long, include the most important points at the beginning in bullets. Too many companies title their case studies things like insert company name here case study Buy Samsung Case Study Marketing at a discount
Its also a conflict of interest, and some would argue flirts the line of ethical behavior. Sasha, i loved every single word of this post. Not to forget they have also won against a giant company microsoft. According to animoto, four times as many consumers would prefer to find out information about the company and their results with your product outside of the interview. Include more numerical improvements, or an overview of what happened.
Whether its in person or over the phone, make sure to record the interview for transcription later. As many of you might already know that google started with a set of few intelligent rules. Growing from there, it has developed into a new business, which has made it the worlds largest search engine Buy Online Samsung Case Study Marketing
This can extend the process of getting a case study, as they have to go through legal, senior management, and more, just to get approval. Meet with customer success, sales, and marketing to get them on board with creating regular case studies. Sasha has a ba in writing, literature and publishing from emerson college in boston, ma. While a conclusion is nice, making sure the reader doesnt have to consume more than they need is even better. While this isnt nearly as impactful as having a brand name, it can help show potential customers how your product has worked for similar companies with similar use.
For more on how to drive your audience further down the funnel and measure your contents efficacy, read curatas ebook content marketing job description & titles for executives, directors, managers and specialists sasha laferte is curatas senior content marketing manager Buy Samsung Case Study Marketing Online at a discount
Cs2 co-founder and president mary harris king had this to say about curata curata keeps our current clients up-to-date with interesting articles while integrating with our public facing website so potential clients can see our newsfeeds, and sign up for the daily news digest, etc. They provide proof of concept to potential buyers, and drive your audience further down the funnel. New product development can play a variety of roles in defining corporate strategy to gain competitive advantage. Its also a conflict of interest, and some would argue flirts the line of ethical behavior. Sasha, i loved every single word of this post.
Shes written for a wide range of digital marketing publications including , and hubspot Samsung Case Study Marketing For Sale
Too many companies title their case studies things like insert company name here case study. Kantar describe their process, their findings, and their results in a quick, story-heavy video. Curata is a content marketing software company based in boston, ma. For a service-based product, this form of marketing case study proved extremely effective. As the aforementioned stats illustrate, marketing case studies are important because they help you sell your companys product.
By including case studies in a contract, youre essentially paying for testimonials. Her experience spans writing for marketing software companies to creating viral content for wenner media (the parent company of rolling stone and us weekly) For Sale Samsung Case Study Marketing
If youre looking to highlight the company size, mention it here. If they dont have this information, look internally for more general stats on your products impact on the people that use it. If you have further information about how customers perform with your product, include it here. From this meeting, create a formal document that outlines how to submit marketing case study opportunities, the frequency that customer success are expected to do so, and the processtime commitment involved after a client has agreed to participate. Example increased their brand visibility, thought leadership, seo, web traffic, and buyer engagement many case studies include a conclusion at the end wrapping up all the details Sale Samsung Case Study Marketing